Forum on Responsible Communication (5th edition): communication on a razor's edge - The sustainable transition between environmental urgency and social cohesion

In partnership with:
Ministry of Environment and Energy Security
FERPI - Italian Public Relations Federation
Order of Journalists of Emilia-Romagna

Technical partner:
Amapola

The ecological transition cannot hold if it consumes social energies instead of generating them. In a context marked by inflation, energy crisis, employment fragility, growing inequalities and increasingly evident effects of the climate crisis, the social and environmental dimensions appear more and more as two inseparable dimensions of the same challenge.
The Forum della Buona Comunicazione 2026 starts from here: from the need to tell a story of a transition that is not only urgent, but also just, understandable and sustainable for people. Because without attention to social vulnerabilities, without consensus, trust and a narrative capable of holding together concrete needs and a long-term vision, even the ecological transition risks slowing down or coming to a halt.
Through a broad view of the planet, a dialogue between authoritative voices and a round table dedicated to experiences and practices, the Forum will place at its centre the role of communication in connecting the environmental crisis and social issues, helping to build a more credible, shared and effective idea of change.

Program

14.00 Institutional greetings
Alessandra Astolfi, Ecomondo – IEG Expo
Filippo Nani, FERPI - Italian Public Relations Federation
Fiorella Corrado, Ministry of Environment and Energy Security
Franco Cavalli, Order of Journalists of Emilia-Romagna and San Marino Press Office

14.10 Introduction and moderation 
Sergio Vazzoler, Coordinatore Commissione Sostenibilità di FERPI

14.15 Opening talk
Serena Giacomin, meteorologist and climatologist, science communicator

14.30 The Ipsos Doxa research
Andrea Alemanno, Head of Public Affairs and Corporate Reputation Service Lines IPSOS DOXA
Emanuele Bompan, Editor-in-Chief of Materia Rinnovabile | Renewable Matter

14.45 Central dialogue: the transition holds if it holds together different demands
Isabella Manfredi, President of Sustainability Makers and Chief Sustainability and Communications Officer di Feralpi at Feralpi
Giampaolo Cerri, journalist at Vita

15.10 Round table: practices, languages, responsibilities
Rachele Renno, Revolve and Ecomondo Press Tour
Marco Merola, Science Journalist and Science Communicator - GEO Rai 3
Serena Savoca, Vice President with ESG delegation at Assobirra
Riccardo Schiavon, Communication & External Relations Manager at Logista

15.50 Premio Inedita - Telling the ecological transition beyond major cities
Giulia Bassetto, Climate Author at Will&Chora Media
Laura Magnani, FROM