Pascal Leroy

Pascal Leroy is the Director General of the WEEE Forum, an international association speaking for fifty-one producer responsibility organisations (PROs). PROs are entities, mandated by producers, that responsibly manage the collection, treatment and recycling of electrical and electronic waste from households and businesses. Every year, the PROs collectively collect in excess of 3 million tonnes. The PROs have operations in all five continents. The WEEE Forum’s why is to take on the worldwide societal challenge of e-waste through research and innovation projects, outreach to start-up PROs across the world, campaigns, #ewasteday, partnerships and offering tools and platforms to share best practices and optimise operations. Before joining the WEEE Forum, Pascal was chief lobbyist with APPLiA, the household manufacturers in Europe. He has also worked in the European Parliament. He was awarded the Bronze Medal of European Merit in 1994.